So....I am going to raise my fund raising goal. There isn't anything I can do about the Ingiegogo campaign. It's already launched and has less than 30 days left. We haven't raised any money. I also haven't dedicated enough time and energy to the campaign. I want to start fresh with kickstarter.com. I am going to raise my goal to $5,000.00. I do hope to exceed this goal but I can't go too high. If you don't raise all the funds you ask for you don't get any of the money. My dream mineral makeup company needs more like $15k to get started. Let me explain.
The $5k will help me sell makeup locally and on the web without a store front. I will be able to get a real, full e-commerce web site, buy profession business cards, stock up on packaging and labels, buy retail displays, a banner for vendor shows and other events, advertise locally and on the internet, and buy a few more products and supplies. Most importantly, I can pay for minimal copyright and registration of my company and product idea. I could sustain myself, until I become profitable.
Ultimately, I want to open a local retail store. Once this store is successful, I want to open a chain of stores. I'm thinking franchising the business. Here's my idea. Imagine walking into a cosmetics store and seeing rows of colors. Every color you can imagine. All of these rows are labeled: eyeshadow, foundation, blush, concealer, mascara, lip balm, ECT. You take a tray. This tray has little tins. You get to walk through these rows and pick whatever color, texture, tone, shimmer, and container you want. There will be posters of colors you can mix to make any color under the rainbow. There will be consultants on-hand to help you pick and choose. Then, you sit down with a personal mixologist you consults and mixes you makeup on-the-spot.
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You can tell the consultant if you want power or pressed makeup. Maybe even both. Do you want shimmer or a matte look? What kind of coverage do you want for your foundation? Sheer, medium, or full-coverage? Maybe you want a little darker tone than last time because you are tanner from the summer sun. We can do that! Then, you watch your beautiful colors mix, we package them, you can even name the colors if you want. We give you a card that you swipe every time you come in. We save your color choices for the next time. Oh! You get a punch card: buy 5 and get one free!
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If you don't want to walk through rows of colors, our store will have plenty of ready-made eye shadows, blushes, foundations, and more! Did I mention that we will also have shampoo, conditioner, face wash, toner, bath products, and even laundry detergent? Yes! You can custom-make these too or just order what we have in stock. All of these products we be:
- All-natural
- Vegan
- Paraben-free
- Sulfate-free
- Talc-free
- Icky chemical-free
- Affordable
Wanna have a makeup party? We will have rooms reserved for these parties! Perfect for bridal, baby showers, birthdays, graduation, and any other party. Everyone gets makeup, bath & beauty products, and gets to choose their colors, scents, and well...everything! I will also offer makeup consults for weddings, prom, events, anything you need makeup and beauty products for. Just imagine the fun!
This is my dream. My goals as a business owner. I want to share Love Me Recovery Mineral Makeup with everyone. Makeup is personal. I want to offer an infinite selection of colors. The spectrum is endless! Help me make this dream come true and donate to my fund raising campaign.
Click here to visit my current fund-raising campaign:
http://www.indiegogo.com/projects/start-up-funds-love-me-recovery-mineral-makeup/x/2750150
Love,
Jennifer
I would want to franchise that store.
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