Planning my next fundraiser. Thinking big!

I had a lot of time to breakdown my short-term and long-term goals for Love Me Recovery today. My initial fundraiser on Indiegogo (http://www.indiegogo.com/projects/start-up-funds-love-me-recovery-mineral-makeup/x/2750150) has been an epic fail. No one has contributed anything. The campaign only has 24 days left. I need to do some serious legwork before starting my Kickstarter campaign (http://www.kickstarter.com/). I've made some new connections this week. Exciting connections. For example, I found someone through my Craigslist ad who owns a bartering network (TradeonBarter.com). She and I will be trading services for my website development. I also came across a new supplier. This connection will bring down my overall product costs by over 35%. I was worried that my goal of offering all of my products under $9.99 ea. couldn't become reality. Now, I think I can manage to profit while offering all-natural products at an extremely affordable price.

So...what's my plan? Let me talk about all products for under $9.99. I've decided to make this goal a top priority. If I plan on reaching the masses I need to stay price competitive. I want my customers to come back over and over again. I also want to equate quality with affordability. So many makeup companies call their products high-quality but they don't mean all-natural and high-quality. I want Love Me Recovery to offer both aspects. Mineral makeup isn't complicated or expensive. The natural bases for bath and body products aren't either. My profit margin will rely heavily on quantity of purchases and not a higher profit margin per product. Imagine this...

I want part of my fundraising campaign to include a day of recovery. I want customers to buy in advance $100 of product with their contribution.  Basically, the perk has two parts. The customer donates $200 and 50% of that donation is directly put back into their pockets through receiving $100 in product. Second, the customer is going to throw away all their previously used products and replace them with their new LMR kit which includes:

• Shampoo
• Conditioner
• Face Wash
• Body Wash
• Toner
• Foundation
• Blush
• Eyeshadow
• Lip Balm
• Facial Moisturizer

They get all this product for only $100! I'm still working out the kinks for men who donate. I want to offer product substitutions for the makeup. For example, I plan on offering shaving cream, after shave, deodorant, and hair gel eventually. I haven't figured everything out just yet. I am very much in the brainstorming phase of things. I could also throw in additional product samples for the shampoos, conditioners, face wash, and body wash (different scents, types, ECT.). 

10 products for $100. That is my pitch. Help me start a company that is going to offer all their products under $9.99 ea., all-natural, and environmentally friends. The environmentally friendly piece also means I will offer refill packs at a discount rate for those who reuse their packaging. I plan on marking these refills down 25% of the original cost of the product. 

I need to start putting together a fundraising team. There are several components to the Kickstarter campaign. I'm working on solidifying my supplier relationships and building a network of local support. I need to build relationships for sales and marketing opportunities. I also need to find a few investors to make my dream of opening up a shop come true. First, I must copyright and register my trademarks. This means I need to raise my initial $5k to move to the next step. 

I've even sketched a new custom-compact design for my makeup today! It's a compact that will have room for your foundation, blush, eyeshadow, concealer, color corrector, brushes, and liners. It will be deep for mineral makeup and have a large mirror for makeup application. Of course, I have to find a company to manufacture my design. Just keep thinking BIG!

Last, but not least, I will talk about my eBook I plan on writing. I have organized a layout of topics. I plan on charging $4.99 for the eBook. It's main theme is safe cosmetics and bath/beauty products. It offers an ingredient challenge, encouraging consumers to read their labels and get rid of unsafe products around the house. It debunks the rumors that all mineral makeups are manufactured alike and the truth behind companies like Bare/Essential Minerals. I'll talk about how expensive doesn't necessarily equal healthy or good for your skin and body. I will talk consumers through taking my challenge. A campaign to throw away the old stuff and invest $100 in Love Me Recovery. We'll walk through my product line and all its benefits. Finally, I will encourage ongoing support of Love Me Recovery and our mission to offer all-natural and affordable solutions for your head to toe business needs. 

I am getting tired. This isn't meant to confuse anyone. I am rambling a little. Just so excited!

Love,

Jenny