I just completed several tasks for my makeup business. I emailed a friend to see if she can do a photo-shoot of my girls (who I also emailed to gather up) wearing my makeup (eyeshadow) for my website and marketing items. I also ordered my first set of business cards and an engraved cardholder on Vista Print. Next, I will start making my Facebook page. I'm just so excited to have a website and URL! One of my friends brought up a great point this evening. She doesn't like makeup because she feels women are forced to wear it by societal standards. I totally get where she is coming from. I barely wear makeup myself! But, I would wear it more often just for me if it was the right color, the right shade. One of my visions is to make a product that promotes self-discovery, self-expression, and freedom from what everyone else wants you to look like. I want to offer makeup custom-made for the customer. For example, I love greens. I can never find the right shade. I love to pop my eyes out with shimmery sage colors. That is only for me. Yes. I get compliments, but it makes ME feel awesome!
I hope my makeup will promote self-recovery. What I mean is I want my customers to choose their makeup based on how they want to feel and look. Who cares what others think? (I guess some of use do and have to) But, when you are ready to express yourself I want my makeup to help you accomplish this goal. I am working on vision and mission statements. Haven't finished them. One thing of utmost importance to me is limited ingredients, just enough preservative/bacterial fighters (mostly natural if possible), absolutely no talc and always vegan friendly. Your makeup shouldn't give you cancer.
I plan on putting my whole experience on youtube. I'll start with my supplies arriving. After that, I will film my first experience making my eyeshadow. This is important because I plan on giving classes on how people can make their own makeup. I think this is real recovery. I also know not everyone has time to do this or the supplies. That's why I am going to offer custom eye shadows. You can even name your eyeshadow. Big bonus! Also, I want to make my business community-friendly and invest in fundraisers. I plan on focusing my attention on domestic violence and mental health agencies. Gotta get fully licensed and insured first! Working on that too.
The most important step is going to be making the same product every time. I want to keep this really hands-on. I want to whip up every batch by hand and write down my recipes. Then, I am going to make a small book to sell. After 12-24 months of independent sales, classes, parties, selling to local independent stores, and selling my little books I hope to have enough saved up to bring on a manufacturer and start distribution sales. It might take five years. I don't really know yet. I am hopeful and working hard to make this come true. Chis and I were thinking about opening up a small store front. We would sell consignments, coffee/treats, my makeup, and even have a MTG area (Magic the Gathering). Monmouth is a pretty small town and the local consignment stores aren't very popular among the college kids who surround it. We live right next to Western Oregon University and we both attend. College kids just throw their shit away: books, furniture, clothes, they don't care! That is money waiting to happen.
I am so ready!
Love you,
Jenny
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